104th Grey Cup Festival.

The Grey Cup Festival coincided with the 48th Grey Cup to be featured in Toronto. The Festival held various fan events leading up to the game, including interactives, alumni luncheons, and autograph sessions. Two new events added to the festival were the Empowering Women and Community Through Sport Summit, and the first official Grey Cup party in support of the LGBT community, hosted by You Can Play and the law firm Baker & McKenzie at the Striker Sports Bar—Toronto's first sports bar catering to the city's LGBT community.

My Role:

• Event Photography
• Combining the Shaw and 104th Grey Cup branding assets to create a style guide for the Outdoor Festival
• Concept renderings
• Graphic layouts, wayfinding & production management

"The Grey Cup is more than just a game; it’s an event that unites the entire country. It’s a celebration of our league, our teams, and our fans." - Mike "Pinball" Clemons